List/Grid Author Archives: Cicerone
Give the Gift of Better Drinking this Father’s Day
My pops likes Budweiser and swears that the “beachwood aging” adds character. He claims that Sapporo is a finely tuned brew and saves it for those days when he’s in…
The Chinese Quaff a Finer Breed of Cheap Pilsner
Given that we are headquartered in the San Francisco Bay Area, the Hooch & Hops team is long accustomed to the sight of a fixie-riding hipster cradling his can of…
New Zealand Genius Brings a Brewery Into Your Living Room
Earlier this month, New Zealand engineers WilliamsWarn announced the availability of the “Easy Bake Oven” of the brewing industry. Given modern man’s strong affinity for cutting corners, this bad boy…
Bud Light Puts UFC in a Chokehold
Bud Light announced the renewal of their Ultimate Fighting Championship sponsorship today. This multi-million dollar contract will extend Bud Light’s exclusive deal with UFC beyond the initial 3 year contract…
A Celebration of Craft Beer Labels
While it’s hard to compete with the immediate recognition of a silver bullet or Budweiser red and white, America’s craft breweries go toe to toe with our domestic giants with…
The Glory Days of Beer Ads
Hooch & Hops thought it appropriate to celebrate the days of old when breweries sold their been on more than their ability to sneak in under the 60 calorie range….
Olivia Munn Drinks Better, and More, on Today Show
Last week, G4 Network host and FHM/Maxim Hot 100 inductee Olivia Munn stepped on to the Today Show stage for a St. Paddy’s Day special. She made old St. Patrick…
Drinks Not to Order on St. Paddy’s Day Weekend
Why is it that all Irish themed booze mixtures somehow poke fun at the more sensitive components of Ireland’s conflict-ridden history? Do yourself a favor as we go into the…
Girl Scout Cookie and Beer Pairings
You came home from work yesterday and tripped over three boxes of Samoas. You opened up the cupboard and were slapped by a wall of baby blue Trefoil packs. Thin Mints…
The Dogfish Goes Extinct in 4 US States
This morning America’s most charismatic and fratastic brewer, Sam Calagione, announced that Dogfish Head beers are being yanked from 4 US States as well as the UK and Canada. If…
